Thursday, July 28, 2011

Coca-Cola is getting in the music biz??

Coca-Cola has just announced its partnership with startup Music Dealers, one aimed at discovering trending artists. The tie-up finds Coke taking a share in the company, and blowing up selected acts. "Our values are perfectly aligned - we aim to promote independent artists and share their music with fans around the world," said Eric Sheinkop, president of Music Dealers.

No comments:

Post a Comment