Artists are constantly being told to tweet. And tweet. And tweet… just to stay connected with their fans and stay relevant. But is that the best advice for every artist? The answer is no, especially for those courting a non-mainstream, non-pop audience. Even worse, it could be stealing valuable time away from songwriting, touring, collaborating, and more valuable pursuits.
To prove the point, we took a look at the best-selling albums of the year so far, as counted by Nielsen Soundscan. Then, we mapped those to the Twitter rankings of the recording artists themselves, as tracked by BigChampagne.
The results? For artists like Lady Gaga and Katy Perry, this is arguably part of a broader mainstream marketing blitz, though that equation recently broke down for top-ranked Twitterer Soulja Boy (as aptly shown by Billboard last year). And, for others outside of mainstream pop, Twittering frankly seems like a waste of time.