Gigs are supposed to be where the money is, yet so many bands are struggling to generate live cash. Enter ReverbNation, which just dialed its live performance ambitions further by acquiring GigMaven. ReverbNation - which now counts an impressive 1.7 million bands - is purchasing the GigMaven concert-focused technology and absorbing key executives. "GigMaven has been at the forefront of developing technology that connects artists and venues," ReverbNation CEO Mike Doernberg said. "They have a highly talented team and we are fortunate to have them join our ranks."
This is obviously an area of focus for ReverbNation, though disruptive gigging is now a competitive sport. For its part, ReverbNation has been steadily layering gig-related technologies to its portfolio of artist tools. Just recently, the company launched a venue-focused Facebook service called Venue Profile.
Now, the question is how GigMaven will be integrated into that aggressive expansion. In a nutshell, the New York-based GigMaven helps artists book gigs, sell tickets, and promote booked shows through social networks, a structure that helps venue owners and bands alike. That is also a fertile area for other startups, including GigsWiz.